Visit website www.hft.ru
Adaptation, cross-browsing and attention to the details — everything as we like and can.
- two-way integration with 1C: over 35,000 goods, 6 warehouse cities
- online payment (Sberbank acquiring)
- creating an invoice for payment by bank transfer
- optimization of mysql for the continuous exchange of a large amount of data (turnover in all stores is quickly synchronized with the website)
- optimization and customization of standard Bitrix components to improve performance with a large volume of goods
- intuitive color filling system and feature editing guide for easy filling by sellers from any store
We identified significant shortcomings: inappropriate budget spending and very small limits for a large number of requests. Optimized the client’s existing advertising campaign by increasing the number of applications. For the first time, the online store began to receive targeted leads in the Snowmobile category.
All four main directions had to be promoted in search results: hunting, fishing, tourism, technology. For each of them, there were many product categories and brands.
This caused the main difficulty in working with content: it was necessary to write, agree and place a huge number of texts, and several people took part in the process from the client’s side. It’s easy to get confused and miss important in such a situation, but regular meetings helped to organize the work properly and keep all content under control.
We also set up redirects from the old site to the pages of the new directory, set up the automatic generation of meta tags taking into account the region, actively increased the link mass, carried out internal optimization.