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AlCompany

Website for a Novosibirsk distributor of low-alcohol drinks.
15.07.2022
Goal
Develop an online store and integrate with 1C.
Alcompany is the largest distributor of draft and packaged beer in the Novosibirsk region.

The client’s company has impressive turnover and does business in 1C, but before working with us, the brand did not have its own website. There was an urgent need for a full-fledged online store with all the necessary integrations.

Visit al.company website

At the start of cooperation, the client had several layouts in hand, but they had to be completely reworked.

When the design was agreed, we moved on to the development iteration.

Our team launched the site in two stages.

First of all, the MVP version was launched with a product catalog synchronized with 1C. This version did not have a personal user account: after long negotiations, we decided to leave this functionality «for dessert».

The release consisted of a merge request with 100+ commits and a code difference of ~3000 lines. And not a single conflict in the branches!

Below are just a few features of the development.
  • We used Elasticsearch, a utility for storing and quickly searching for data. For each user of the site, an individual catalog and a personal set of discounts are built.
  • Performed custom integration with 1C. The site exchanges documents and data on goods, orders, prices, delivery terms with the technological platform.
  • We used Swagger, an API documentation tool.
After the launch of MVP, we started developing the second version.

We supplemented the project with a personal account on Vue.JS.

The client cooperates only with legal entities, so when developing a personal account, it was necessary to take into account many nuances.
  • Up-to-date information on payment debts, containers and equipment.
  • Possibility of access of several representatives to a personal account.
  • Blocking new orders for users who are in arrears.
  • Possibility of ordering an act of reconciliation.
  • Possibility of ordering products to several companies (in case the counterparty has several points of sale).
Favorites for each user are filled in from 1C by default.

This section includes products that the buyer orders more often than others.

The last step is updating the content on the site.

We organized a photo shoot for Alcompany: we took high-quality pictures of the office, employees, transport and storage facilities.

We continue to cooperate with the customer.

The next step after the development of the site was the preparation of an SMM strategy. We worked out the mechanics of interaction and expansion of the target audience, built sales funnels in social networks.

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