There were many problems on the site, and one of them played a cruel joke in the future: huge «footcloths» of text lay on the pages of the resource. Articles, descriptions of categories and goods.
We conducted a detailed audit, fixed all the errors on the site, and implemented basic SEO measures. Then they prepared and placed the texts for the promoted pages, and left the existing ones on all the rest — at the big request of the client.
6
Growth in the number of queries in the TOP.
The site began to confidently rise to the TOP of the search results.
In December 2018, the customer decided to suspend the promotion for several months. We advised him about possible losses and recommended not to stop working, but still it was decided to suspend cooperation.
In 2019, Yandex re-checked all content on the site using the Baden-Baden algorithm.
Long articles and product descriptions became the objects of his close scrutiny. These were texts that the client had independently posted on the site before the start of our cooperation: we saved them, and some of them were hidden from indexing. They were recognized as over-optimized, which caused the site to be banned by the search engine in mid-May.
Our specialists contacted Yandex technical support, where they told us what was going on and showed examples of specific pages that caused the site to be sanctioned.
We immediately took action: removed the texts from the category pages, edited the articles.
After a while, the site was checked, but still remained under the filter. Again — contacting technical support and updating information: the sanctions were not lifted due to template texts in product descriptions. These were small texts with a high density of commercial keywords, and they remained almost the same — only the name and modification of the product changed in them.
Naturally, we deleted these texts and sent the site back for review. Unfortunately, the search engine’s verdict did not change after that. This time the filter was imposed on the site because of the articles hidden from indexing.
During our conversation with Yandex representatives, we made an unpleasant discovery.
The texts hidden from indexing remain visible to search robots. By this, Yandex contradicts itself: their guides clearly describe how you can hide texts from indexing, but it turns out that after following all the steps according to the instructions, you still leave the content visible to search engines. Such pages will not be included in search results, but will be checked by robots.
We removed the section with articles — a week later the site was removed from the filter. Positions soared up immediately.
