Goal
Prepare an Instagram page for the first trip sale.
A client turned to us to promote on Instagram a newly introduced service — premium vouchers.
Visit account @belokuriha_premium
Visit account @belokuriha_premium
We created a new, additional account for the sanatorium, as the old one was not suitable for working with the premium segment.
We made easy navigation and kept in touch with the & nbsp; main account and the corporate identity of the resort.
Developed easy-to-edit templates to make posts without designer involvement.
Prepared informative templates for pinned Stories.
Developed a system of triggers aimed at a premium audience.
Family rest, healthy lifestyle, recovery and relaxation at the resort.
Showed rest from all sides.
Sanatorium, adjacent territory, ski complex, skating rink, restaurant, swimming pool, nature.
We used a lot of live photos, which increased the reach of the posts.
They showed the human face of the resort through specialists.
Not only top managers, but also doctors, maids, waiters, cooks, accommodation service, managers.
The account was fully prepared for the launch of targeted advertising.
Client Instagram belokuriha_premium