This residential complex is a project of ISK «Rus», one of the leaders of the Novosibirsk construction market.
«Pereulok Bulvarny» is located in the city center, the apartments belong to the premium segment. To get to the point, we targeted executive positions and assembled an audience by interests:
- investments;
- «Business Class»;
- branded watches popular among people with high incomes;
- and of course the purchase of luxury real estate.
3
Reduced cost per lead.
The lowest price per lead was received from the «Interest in brand watches» audience.
But this audience is quite narrow: in the long term, the number of leads that we could bring from it was also low. Therefore, we expanded targeting to target audiences «interest in buying luxury real estate».
One of the main elements of an ad is the creative / banner.
Visuals, which depicted the facades of the residential complex, showed themselves best of all.
We tested two landing options: website and lead forms.
The first month of the advertising campaign showed that lead forms work better: the user does not have to log out of the social network to leave a request. As a result, they completely switched to lead forms.
Already in the first month, we identified the most effective combinations of ads, landing and audiences. Regular testing, bid adjustments and work to optimize the advertising campaign have significantly improved the results in the following period:
- increase in conversion from click to application by 2.5 times;
- an increase in the number of leads by 3.6 times;
- decrease in the price of a lead by 3 times.
Visit the accounts of the residential complex «Pereulok Bulvarny» in social networks: