The residential complex is a project of the company "Rus", one of the leaders of the Novosibirsk construction market.
Bulvarny Lane is located in the city center, the apartments belong to the premium segment. To get to the heart of the matter, we targeted people in senior positions and gathered an audience based on interests:
- investment;
- business class;
- branded watches that are popular among people with high incomes;
- and of course, the purchase of luxury real estate.
3
Reducing the cost of the lead.
The lowest lead price was obtained from the "Interest in branded watches" audience.
But this audience is quite narrow: in the long run, the number of leads that we could bring from it was also low. Therefore, we expanded targeting to the audience "interest in purchasing luxury real estate."
One of the main elements of an advertisement is the creative/banner.
The visuals that showed the facades of a residential complex performed best.
We tested two landing options: the website and the lead forms.
The first month of the advertising campaign showed that lead forms work better: the user does not have to log out of the social network to submit a request. As a result, we have completely switched to lead forms.
In the first month, we identified the most effective combinations of ads, landing pages, and audiences. Regular testing, bid adjustments, and work to optimize the advertising campaign allowed us to significantly improve the results in the next period:
- 2.5-fold increase in conversion from click to request;
- 3.6 times increase in the number of leads;
- reduction of the lead price by 3 times.
Visit the accounts of the Bulvarny Lane residential complex in social networks: