Goal
Create a modern car sharing landing page.
Popular carsharing Cars7 contacted us to prepare a landing page for their service.
Visit website cars7.ru
In the process of designing and communicating with the client, we made a joint decision — to make not one landing, but three. Each page is for its target audience:
- carsharing users, individuals;
- legal entities;
- potential franchisees.
First of all, we made prototypes, wrote content and designed data exchange with the client’s internal system.
On the basis of deeply developed prototypes, design layouts were prepared. We collected all the graphics for the site ourselves, drew all the icons.
We personalized the output of information about cars and tariffs for each city.
We developed an interactive map with coverage areas for all cities of presence.
On the map, the user can see the possibility of ending the lease or transfer to standby mode.
Rates and coverage areas are updated daily via API.
Listed all the services and service chips included in the tariffs.
They also provided information on all tariffs and connection for business.
A calculator was made on the page for partners that allows you to calculate profit depending on the number of cars.
The calculator takes into account the partner’s existing fleet and the possibility of buying new cars.
New landing pages have become a full-fledged online presentation for all categories of target audience and have reduced the load on the customer’s call center.