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Decathlon

Social media management and video content creation for an international sporting goods company.
15.11.2021
Goal
Create image video content and publications.

We took part in the tender and decided to show our creativity at the stage of application.

Instead of filling out the usual application, they shot a commercial for social networks — «Prolong the summer with Decathlon».

This video combines the brand’s corporate identity, triggers from one of the target audience portraits, and a popular sport for this portrait — SUP surfing. Our approach impressed the management of the company, and we began cooperation.

In our work, we have focused on video content.

Worked on the design of the profile on Instagram.

We changed the way content was presented and brought posts to a single style.

We needed to integrate into the general concept of the federal network.

Following the company’s strategy, we prepared a content plan, graphic layouts for posts and stories, wrote texts, and filmed monthly videos.

The target audience of the client is as wide as possible — people of any gender and age.

Therefore, each post is aimed at a specific segment. Each post touches on the pains and triggers of a particular portrait.

In the videos, we did not limit ourselves to the visual, but also provided useful information about the products.

The results for the first 4 months of work are in numbers.
  • 57 published posts
  • 17 videos
  • 4 559 new subscribers
  • 5.28% ER
  • 10.49% ERReach
  • 6 669 likes
  • 1 535 comments
  • 368 saves
We were able to achieve such results thanks to the close-knit work of the team.
  • An SMM specialist oversees the project and prepares reports.
  • The visualizer (designer) is responsible for the layout and design of the feed.
  • The videographer takes care of the process of shooting and editing videos.
  • The account manager speeds up the process of sharing information and controls important issues.

Other specialists may also be involved, depending on the specifics of the task.

The work of the project in Russia is temporarily suspended.

We thank the customer and hope to restore cooperation as soon as possible.

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