Goal
Create an account that will help you differentiate yourself from competitors.
We have been cooperating with Dr. Zolotayev for a long time: we have already made a landing page for him, and this time we started working on the fields of Instagram.
Visit account @dr.zolotaev_nsk
The profile header contains a minimum of details, a maximum of information and clarity.
Real photos allowed us to differentiate ourselves from competitors.
The contrast between «before» and «after» became immediately apparent. Such posts speak volumes about the high level of medical services.
To dilute the spectacular photos, we added posts to the feed, decorated in soothing colors.
Helped the client to focus on quality and price justification.
Reviews of the treatment were posted on the visuals themselves, and not in the texts.
Another step in favor of clarity.