DStrend

We have developed a site design that emphasizes the unique character of the brand, distinctive and uncompromising. The black and white color scheme and the absence of «visual embellishments» focus the attention of visitors on the most important thing — the manufacturer’s products.

Simple solutions combined with well-designed typography ensure easy scalability and brand recognition across all media.

Thanks to this spectacular presentation, the concept was agreed with the client the first time.

In parallel with the design, we began to work on internal SEO optimization and launched contextual advertising.

Each site visitor can customize the filters as he needs — but that’s not all. The administrator has the ability to create a human-readable URL for any combination of filters, and then customize their own meta tags for this link.

This mechanism provides maximum flexibility in SEO promotion.

It would seem that the idea is simple, but it immediately distinguishes DStrend from other online stores of women’s clothing.

9.3

Reduced cost per lead.

We have drastically reduced the cost of a lead in Yandex.Direct.

We started SEO promotion in July 2019, just as the season ended.

One could have expected a drop in traffic, but instead it started to grow. The picture is the same in 2020. Traffic has been increasing even despite the pandemic.

When launching a new site, we managed to maintain positions thanks to correctly configured redirects.

Regional subdomains were optimized one by one.

Thanks to this, it was possible to increase the coverage of buyers in Russia and increase the ICS (website quality index) from 160 to 700.

• The fields and statuses correspond to the company’s business processes.
• Order statuses change depending on the triggered trigger in CRM, which allows you to multiply the volume of processed orders.
• The system makes sure that the manager does not make mistakes in his work. Automatically sets tasks: reminds you that you need to fill in the TIN, call the client back, send a letter, etc.

The manager always sees relevant information in CRM due to two-way synchronization with 1C. For example, the availability and balance of goods or customer information.

• Optimized the speed of the new site. Set up composite, caching, webp format for images.
• Configured uploads of xml files for aggregator marketplaces and joint purchase services.
• We are getting ready to introduce end-to-end analytics and increase the reach of social networks.