Goal
To reduce cost of the leads from the context, achieve TOP-3 of search results.
Food delivery is one of the most competitive business areas in terms of marketing.
Fighting for a client stipulates a daily bloody battle with dozens of competitors for the best bids, positions, and conversions.
The client has contacted us with already configured, but not effective, advertising campaigns in Yandex.Direct — we completely redesigned them, and then launched additional campaigns in Google AdWords.
Here is only part of works we have done:
- adding negative keywords and continuous improvement of negative phrases;
- disabling ineffective ad groups;
- regular updating of prices in advertising materials;
- optimization of budget allocation by keywords;
- cleaning non-conversion keywords;
- adjustment of product prices.
3
Decreased order speed for three months.
80%
of organic traffic is taken by websites from the TOP 3.
Before starting the work, the main phrases were already in the TOP 10 of search engines, but our goal was the TOP 3.
It is worth noting that the clients pay us only for those queries that achieved TOP 3.
78%
Reduced cost of the lead from the website.
We also pleased the client with other cool results.
