Start a project

Become a National Team Player

Landing page and identity for a national sports project.
21.11.2023
Goal
Create a bright landing page for the project, develop a logo and identity.
«Become a National Team Player» is a national project for the individualization of athletes in team sports.

It gives any young athlete in Russia the opportunity to prove themselves, lay the foundation for a successful sports career and get a chance to play for the national team in the future.

Visit website www.fanaf.ru

We started with developing a unique logo and identity for the project.

It was important for the client that the visual content would attract the attention of potential investors and inspire their trust in the project.

In the logo, we combined two elements that are associated with sports achievements and the movement towards victory — a star and a ball. Our designers developed several options, took the best of them and came to the final version. The logo turned out to be balanced, laconic and universal for use on different media.

We developed a bright landing page that attracts the attention of users.

Our goal was to create a website that instantly attracts attention and holds it. The site conveys the general mood of the project, reflects its idea and evokes associations with a high level of motivation and sports achievements.

The key feature of the site was the movement itself.

The user is instantly immersed in a dynamic space, from the very first scroll: the static main screen comes to life and a video about the project appears.

All significant elements of the site are animated: information blocks, texts, map.

In the section on the structure of the project, the speakers added short looped videos, designed in a single style.

The main colors of the site reinforce associations with sports, determination and the desire to win: red, blue in several shades and white. The design was developed taking into account the moving elements and the behavioral characteristics of users when interacting with them.

The combination of bright visual solutions and active animation made the project site memorable.

Visit the site www.fanaf.ru

Enter your name
Enter a phone number
Enter E-mail address
 
 
 

We use cookies to ensure the website functions properly.

Got it