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Become a National Team Player

Landing page and identity for a national sports project.
21.11.2023
Goal
Create a landing page for the project, develop a logo and identity.
'Become a national team player' is a national project where every young Russian athlete can prove himself.

The project provides an opportunity for team sports players to lay the foundation for a successful sports career and get a chance to play for the national team in the future.

Visit website www.fanaf.ru

We started by developing a unique logo and identity for the project.

It was important to the client that the visual content attracted the attention of potential investors and instilled their confidence in the project.

In the logo, we have combined two elements that are associated with sporting achievements and the movement towards victory — a star and a ball. Our designers developed several options, took the best of them and came to the final version. The logo turned out to be balanced, concise and versatile for use on different media.

We have developed an engaging landing page that attracts the attention of users.

Our goal was to create a website that instantly attracts and retains attention. The website conveys the general mood of the project, reflects its idea and evokes associations with a high level of motivation and sporting achievements.

The key feature of the website is the movement itself.

The user is immersed in a dynamic space instantly, from the very first scroll: the static main screen comes to life and a video about the project appears.

All significant elements of the website are animated: information blocks, texts, and a map.

In the section on the structure of the project, we added dynamics by adding short looped videos, designed in a single style.

The main colors of the website reinforce associations with sports, determination and the desire to win. It is red, blue in several shades and white. The design was developed taking into account the moving elements and the peculiarities of user behavior when interacting with them.

The combination of vivid visual solutions and active animation made the project’s website memorable and eye-catching.

Visit the website www.fanaf.ru

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