Goal
To reduce cost of the leads in increasing competition.
We have chosen a promotion strategy for the most cost-effective advertising channels and regions.
In the first months, the number of non-targeted leads decreased from 80% to 20% after adding the negative words in queries and cleaning of the semantics.
The steady number growth of leads continued even during the winter period, when the offer lost its relevance.
48%
Increased target leads by contrast to the previous year.
342%
Increased conversion from a visit to a lead.
We have reduced cost of the lead by more than 3 times thanks to our attention to the details and regular optimization of the advertising campaign.
If we talk about the real impact on sales and revenue, the words of the company’s management: «PPC is the main source of quality leads» — reflect the successful marketing.
75%
Share of the clients attracted via the Internet.
In three years, we have increased number of calls by 11 times.
