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So, the idea of building blocks with a non-standard grid was born, like the facade of a house, where apartment layouts do not repeat on the floors.
At the design stage, the concept was detailed and solutions were found to successfully combine the identity of the objects with the corporate identity of the company itself.
Example of own identity on Tesla Park object page.
A month after the design was approved, landing pages and PPC were launched.
The finished object pages fit perfectly into the structure of the main site. The corporate part of the resource was developed: sections "About the Company" and "News".
The site is conveniently administered via Bitrix info blocks. You can easily create a new object page, change the color settings and the logo without any code modifications or special knowledge of HTML and CSS.
In parallel with setting the context, we made improvements to the site that were necessary to increase conversion. Purchase methods have appeared on the object pages and their own navigation has been introduced, an optional block of promotional offers has been added to the first screen, etc.
Already in the first month, we managed to achieve good results in traffic with a minimal percentage of bounces.
- Visitors: 3 837
- Refusals: 11%
- Goal Completions: 196
This confirms that an integrated approach to website development is the most effective: when marketing and production work together, already at the initial stage it is possible to correctly design the site and get a return on advertising in a short time after launch.
Client filled the website with content by its own.