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Meta Group

Websites for a development company that build modern residential buildings and comfort neighborhoods.
01.07.2018
Goal
To present the developer and get conversion for the objects.
If the website was a home, what would it be? Answer to this question was a foundation for the image of the new website.

Visit website groupmeta.ru

So, the idea of building blocks with a non-standard grid was born, like the facade of a house, where apartment layouts do not repeat on the floors.

The concept reflects the company's desire to break down the stereotypes in architecture and construction.

At the design stage, the concept was detailed and solutions were found to successfully combine the identity of the objects with the corporate identity of the company itself.

The blue color is changed on the objects pages, and the Meta logo becomes monochrome.

Example of own identity on Tesla Park object page.

It was important for the client to launch the main object pages asap.

A month after the design was approved, landing pages and PPC were launched.

The finished object pages fit perfectly into the structure of the main site. The corporate part of the resource was developed: sections "About the Company" and "News".

The site is conveniently administered via Bitrix info blocks. You can easily create a new object page, change the color settings and the logo without any code modifications or special knowledge of HTML and CSS.

We launched contextual advertising, connected end-to-end analytics and developed an individual reporting format for the client.

In parallel with setting the context, we made improvements to the site that were necessary to increase conversion. Purchase methods have appeared on the object pages and their own navigation has been introduced, an optional block of promotional offers has been added to the first screen, etc.

Already in the first month, we managed to achieve good results in traffic with a minimal percentage of bounces.

Data for October 2018:
  • Visitors: 3 837
  • Refusals: 11%
  • Goal Completions: 196

This confirms that an integrated approach to website development is the most effective: when marketing and production work together, already at the initial stage it is possible to correctly design the site and get a return on advertising in a short time after launch.

Client filled the website with content by its own.

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