Goal
To increase the effectiveness of an advertising campaign that promotes expensive services.
We created and tested dozens of creatives and advertising campaigns to achieve maximum efficiency.
After two months of painstaking work, we collected a pool of the most conversion requests and added branded ones that gave traffic at a low cost. Also, a group of keywords was collected specifically for the launch of promos.
3
Conversion growth from 0.5 % to 1.6 %.
66%
Sales growth from advertising.
Only by increasing the conversion rate by 1%, we have tripled the volume of sales from advertising.
