- Advertising
- Website
We started working on promoting the coin catalog at the end of February 2020.
The main goal is to bring the pages of the site to positions where they can compete with large stores. From the point of view of an SEO specialist, there is a main difficulty here: on lanta.ru, individual coins are implemented through pop-ups. Such a starting position loses to specialized sites that have many separate product cards.
Visit website www.lanta.ru
- Collected semantics, on the basis of which the sections of coins were implemented.
- Compiled and made optimization of meta tags of promoted pages.
- We performed an analysis of the texts of competitors, on the basis of which we formed the terms of reference for copywriting for the sections.
- We supplemented the pages with subsections to get traffic for medium-frequency queries: investment, gold, silver coins, etc.
- Conducted an analysis of the external reference mass of competitors.
- Formed a strategy for promoting the site through external links.
- We started working on building up high-quality reference mass of various types: mentions in articles, reviews and comments on websites.
Every month more and more requests got into the TOP of Yandex and Google search engines. SEO is a long-term job that does not bring results instantly, but this result can be consolidated and saved.
Six months later, work in Novosibirsk and St. Petersburg was stopped and the focus of attention of specialists shifted towards other regions. The results for Novosibirsk during this time are on the chart.
However, constant work to promote Moscow remains, as there is increased competition in this region, requiring the constant attention of an SEO specialist.
In the future, we were engaged in the promotion of coins in three other regions: Irkutsk, Abakan, Krasnoyarsk.
Thanks to bank branches in different cities, we have confirmed these regions in Yandex.Webmaster through Yandex.Business.
In addition to working with the promoted section, it was necessary to pay attention to host factors. This is the name of the factors due to which the whole domain is ranked, and not individual sections.
Of course, the work was not without difficulties.
Problems arose at various stages and were often unexpected. Our SEO specialists and other experts got involved in time to resolve the situation and get the site back on its feet.
- Numerous duplicates of pages with get-parameters suddenly appeared, among which there were both necessary and unnecessary ones. It was impossible to determine them automatically, so we manually identified the features of unimportant get-parameters and closed them pointwise from the index.
- Documents were available for download in the public part of the site, but one day they were deleted, and our SEO specialist encountered a soft 404 error, when non-existent pages return a 200 server response instead of a 404. Search engines punish such errors by downgrading, so bypassing non-existent pages consumes the crawl budget.
- In April and May 2022, the site became the target of DDoS attacks. To protect the resource, our technical support specialists joined the work: they repelled the attacks, but during this period the positions fell. When the problem was over, the visibility of the site in search engines returned to its previous level.
We analyze and adjust the strategy of working with external ranking factors on a monthly basis.
Now Lanta-Bank’s positions allow it to successfully compete with large coin stores.
Most often, our SEO department works exactly according to this scheme: your score is not our work, but those positions that are in the top of search engines. More about the service.