Goal
Create an intuitive and stylish b2b website.
At the end of 2019, the Obuv Rossii group of companies reformed more than 650 stores into marketplaces.
The assortment has significantly expanded: goods from third-party suppliers filled up to 50% of the retail space. This is how the Sell project was born, which soon needed a b2b-oriented online platform.
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First of all, we started working on the visual concept.
The defining moment was the development of the identity — the new logo was created as a symbol of technology, movement and the company’s focus on constant development. It was this image that set the mood for the future site.
On the main page, we decided to highlight the scale of the business.
Added blocks dedicated to infrastructure, suppliers and geography of «Prodaem»
Potential project partners can find all the information they need on the pages.
We tried to be laconic: we did not leave anything superfluous either at the design or content level.
We issued a short and very clear instruction «How to connect».
Each solution aims to create a positive user experience:
- unobtrusive color scheme,
- visual minimalism,
- emphasis on feedback forms.