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PROVIKON

Promotion in social networks and employee training for a large construction company.
05.08.2022
Goal
To build the positioning of the company in social networks.
PROVICON Group is the general contractor, builds residential and commercial real estate according to the projects of the Customer.

The company has several target portraits — customers, applicants and subcontractors. We have distributed different audiences across different social networks in the SMM strategy.

  • Facebook is for customers.
  • VKontakte — for applicants.
  • Instagram — for subcontractors and partly for job seekers.
Each account should reflect the positioning of the company.

This applies to everything: visual presentation, color scheme, tone of voice and texts. Even such nuances as the postures of people in photographs and facial expressions are important.

We designed the header of the VKontakte community.

We used all the features of the platform in the design, for example, widgets.

We quickly found a common language with the client, and we had an idea that completely changed the approach to project promotion.

We decided to train the employees of the PROVICON Group of Companies in the basics of SMM in order to build a joint work in-house + agency. We quickly found a person in the customer’s team who was interested in the idea of ​​working together: he turned out to be a novice Internet marketer. The COO joined her out of personal interest and also to speak the same language with us.

The customer side is well acquainted with the real estate and construction industry and perfectly understands the specifics of the company. Combined with an interest in promoting on social media and filming content, this takes the job to a whole new level.

On the part of the customer, now not just a manager works with us, but an SMM specialist who understands all the intricacies of the work.

This immediately affected the quality of social media management: texts are more expert, visuals are more emotional and understandable to representatives of target audiences.

The situation when there is not enough content for new posts or stories is now simply impossible: a specialist can take new photos and videos without leaving the workplace. Moreover, this content will comply with the rules specified in the SMM strategy.

Компания — призер Tagline Awards 2022
Tagline Awards

The project won a silver medal at the Tagline Awards 2022 in the Best HR Campaign in Social Media nomination.

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