Sibdroid is an online store with a good reputation and high search results.
Representatives of the store ordered from us the setting of contextual advertising for the list of goods. Prior to the start of cooperation with us, the client was not satisfied with the share of advertising costs (CRR). At the stage of discussion of the project, we agreed that we will reduce the PRR to 6% and below.
Made several advertising campaigns for each group of goods. Campaigns included:
- Search;
- YAN;
- dynamic ads;
- smart banners.
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After the test week, the СRR was still too high, and we combined all the campaigns into one.
This decision allowed Yandex’s auto strategies to collect statistics faster, and campaigns began to generate more leads.
Thus, we were able to significantly reduce the CRR and achieve the client’s KPI.
This result was also facilitated by the creation of a separate advertising campaign with the division of smart banners into Adaptive banners, Smart Tiles (due to the different effectiveness of these two formats) and other formats.
6%
After that, we generated a report in Microsoft Power BI on dynamic ads and smart banners, which allowed us to add new negative keywords, reduce the budget and, as a result, reduce the CRR to 4.7%. This is one of the lowest rates ever.
We are constantly trying new types of advertising campaigns and fine-tuning current ones to further reduce CRR.