The client contacted us in 2016 with a request for SEO promotion.
But even a quick glance showed that before starting search engine optimization, you need to make global changes to the site. During the audit, we found the following problems:
- inconvenient navigation through the catalog,
- outdated CMS,
- non-adaptive layout,
- outdated design.
It became obvious that it would be too expensive and impractical to make pinpoint improvements. A completely new project was needed, but this was not part of the client's plans. It would seem that this situation puts an end to high-quality SEO-promotion: the old site of the Sibsteklo company did not meet modern search engine criteria.
The optimal solution to the problem was a ready-made solution based on 1C-Bitrix. So we managed to meet our limited budget and launch a new website in three weeks.
Basic optimization took place simultaneously with resource development. The old positions in search engines were not lost when moving: we carefully transferred the content and set up redirects.
We temporarily connected contextual advertising.
SEO promotion takes a lot of time, at least 1-2 months. It was impossible to allow the client’s business to be idle all this time. Therefore, we used ads in Yandex and Google as a source of new applications.
After the first search engine optimization results appeared, the context had to be turned off. Yes, advertising campaigns could be continued, and it would have been profitable, but the savings at that time were more important.
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Request to TOP-10 Yandex and Google.
Results of work for several months:
We continue to cooperate with the client and maintain high positions of the site in search engines.
Visit website www.steklo-nsk.ru