Skoro Gotovo

'Skoro Gotovo' is a natural and healthy product that suits each of the portraits.

We conveyed this idea through visual content.

At the same time, we needed different content options: each target audience had its own creatives. These ideas later set the style and specifics of working on photo shoots.

We have created a profile and prepared a content plan. We worked with both layouts and photos in stories and posts. The visuals in the feed are very diverse, while everything is designed in a single style.

The content was coordinated with the managers and the customer at Trello. This tool was especially useful for collaboration in content preparation.

We did gamification in stories and card posts.

The contents of the product were shown through the environment, color, and mood. In the beginning, there was a lot of green, but we found a balance with it a little later: the design became calmer, and the green acted only as a connecting element.

In the layouts, we used the ingredients that are included in the dishes to show their naturalness.

It was necessary to show scenarios in which the product could be used.

Photo shoots were conducted with each of the target portraits. During the shooting planning stage, the SMM specialist and the visualizer updated the content plan. Suitable themes, models, and locations were selected for each portrait. At the same time, it was more important to convey the atmosphere in the frame than to show the product.

Initially, there was a request for magazine photos: focus on packaging and product, contrast processing.

We invited a professional food photographer and models to this photo shoot: a girl, a guy and a mother with a child.

The packaging should be in the center of the frame, so we chose the location in bright colors. For the most visual composition of the products, we used fresh vegetables, cereals, fruits and berries, which are the key ingredients.

To show the convenience of taking 'Skoro Gotovo' products outdoors, and the ease of preparation, we conducted additional filming outdoors.

During the first photo shoot, we shot all the products at the moment of consumption.

A month and a half later, we changed the visual concept to attract supporters of healthy lifestyle and young mothers.

For the second photo shoot, we found direct consumers of our products. We turned to a professional yoga coach, a young family with a child, and an aspiring actor.

We have moved away from magazine content processing and shifted the focus from products to the target audience. In addition to the products, we added flowers, sports equipment, craft paper and a reusable ECO-bag to the props.

The photos turned out to be more vivid and natural, the processing is softer and darker. This makes it easier for a social network user to associate photos with themselves.

We also prepared a short ASMR video to convey the sensations that a person experiences during cooking and consumption of products. In this video, the emphasis was on the sounds, as in the real ASMR.