It’s website also required a complete re-design — it no longer fit in with the company’s image, operated with errors and couldn’t be improved. We had to build new system and all processes from the scratch — just like we like! We made an action plan, agreed it with the customer and got started.
Within a few months, we’ve launched new strong landing pages for all main objects.
Take a look at www.ssthm.ru
Each of these pages immerses the user in the world of a residential complex under construction or finished. Lots of details and memorable visuals.
The site is very simple in administration: it is enough to understand that the entire structure «under the hood» revolves around the «Objects» infoblock. Through it we can fill in and edit most of the information.
The highlight of this landing page is colorful promotional videos that turn an ordinary web page into a small interactive movie.
3
Настроили новые рекламные кампании в Яндексе и Google. Заметив это, конкуренты начали вести себя более агрессивно.
We’ve set up new advertising campaigns in Yandex and Google. Having noted this, competitors became more aggressive.
We’ve managed to monopolize the search result and drive competitors out by placing ads with different URLs and by setting higher rates.
Yet at the design stage of new website, we took into account SEO optimization and chose a promotion strategy within regional directories using only one domain.
One year later, in all four target cities, the website reached TOP-10 by the large number of search queries overtaking many of its veteran competitors.
In addition to standard publications of press releases on thematic websites, we actively used crowd marketing. We communicated successfully with users on forums and review sites, started creating a positive image of the company and working with negative feedbacks.
2,5
1
We’ve updated the structure of the advertising campaign and introduced a «buffer account» to recharge account promptly.
10
With the help of the myTarget system, we set up advertising campaigns in popular social networks and on other sites included in the network.
To track the effectiveness of advertising channels and leads lifecycle stages, we’ve introduced call tracking and end-to-end analytics. However, it was impossible to add landline phones in the regions of promotions. We’ve connected the capacities of a major operator who installs additional equipment, and everything started working and now there are no more unanswered calls.
10Т
We’ve managed to quickly launch an advertising campaign at the new level and provide the customer with the leads.
5
