Goal
Promote site to the TOP of search engines and increase the effectiveness of contextual advertising.
The first step was to audit the site and prepare it for promotion.
- Added a list of services, a block with benefits and a feedback form to the main page.
- We have posted detailed texts about the services. We also added photos of specialists who do these procedures.
- To make it easier for the user to ask a question and make an appointment, we added a link to the WhatsApp clinic in the site footer. Later, Yandex.Metrica showed that 37% of targeted actions come from transfers to the messenger.
2,7
Increased site visibility.
Promoted the website to the TOP-10 by 68 requests. Their total frequency is more than 3700 per month.
Along with the growing visibility of the site, so did the traffic.
2
Growth of traffic from natural results in the first year of operation.
We did not stop there. We continued to systematically work with usability and content, and improved performance.
We are currently continuing to improve and maintain our positions in the TOP.
We set up and launched contextual advertising in the main areas: implantation, prosthetics and surgery.
In the second year, they reduced the cost per click in Yandex by 30% in YAN and by 8% in search impressions.
We also increased the CTR in Yandex from 0.46% to 0.76%, and in Google increased the number of clicks on ads by 77%.
2,2
Growth of traffic from advertising in the second year of operation.
Visit website www.100matika.ru