First of all, we conducted an audit of the website and prepared it for promotion.
- We added a list of services, a benefits block, and a feedback form to the main page.
- We published detailed descriptions of the services and also added photos of the specialists who perform these procedures.
- To make it easier for users to ask questions and book an appointment, we added a link to the clinic’s WhatsApp in the website footer. Later, Yandex.Metrica showed that 37% of targeted actions came from messenger transitions.
2,7
Increased website visibility.
We promoted the website to the TOP 10 for 68 queries. Their total search volume is more than 3,700 per month.
As the website’s visibility increased, so did its traffic.
2
Traffic growth from natural search results in the first year of operation.
We didn’t stop there. We continued to work systematically with usability and content, and improved our performance.
We are currently continuing to improve and maintain our position in the TOP.
Contextual advertising has been set up and launched in the main areas: implantation, prosthetics, and surgery.
In the second year, the CPC was reduced by 30% in the Yandex Advertising Network and by 8% in search results.
We also increased CTR from 0.46% to 0.76% in Yandex and increased the number of ad clicks by 77% in Google.
2,2
Increased traffic from ads in the second year of operation.
