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Stomatika Сlinic

New website for the Novosibirsk dental clinic.
25.07.2023
Goal
Develop a new website that reflects the values and special approach of the clinic.
Stomatika is a dental clinic with its own dental laboratory and a special attitude towards the health of patients.

We have been cooperating with the clinic almost from the moment it opened: we promoted the site using SEO, set up and ran contextual advertising, and developed an SMM strategy.

In 2023, the client contacted us with a desire to improve the old website. By this time, important changes had occurred in the clinic, there was obvious growth — and the old website did not correspond to the company at all. The list of improvements turned out to be quite large and costly, so we recommended developing a new website.

Visit website 100matika.ru

Work began with a design concept. I wanted the site to reflect as accurately as possible the clinic itself and the doctors working in it: their friendliness and desire to help everyone.

This is how a collage of smiles and the main slogan of Stomatika appeared on the main screen.

The uniqueness of Stomatika is that it does not look like a clinic — in a good way. The waiting area has comfortable soft chairs, pleasant music and a lot of greenery.

We wanted to transfer this atmosphere of calm and lightness to the site.
The design used corporate colors, additionally developed graphic elements and thought through animation. This made the site lively and light.

Stomatika uses modern equipment and advanced treatment methods; technology is felt even in the interior of the clinic.

Therefore, on the site we used a minimum of text and dynamic animation for scrolling individual blocks.

The main wealth of the clinic is its doctors. It was important to introduce users to them.

Each doctor has a special approach and style of communication. The specialist’s card contains information not only about his credentials, but also about his hobbies and personal qualities. To get to know each other better, there is a video where the doctor informally talks about himself.

One of the advantages of the clinic is a free initial consultation, during which they will talk in detail about possible treatment options and answer all questions. Therefore, only the most important things were placed on the service pages.

We strived to ensure that the tone of voice of the texts conveyed the values and approach of the clinic as much as possible. It seems that we succeeded: the client was satisfied.

Right at the development stage, we carried out basic SEO for better indexing, and also optimized the site for fast loading speed, taking into account animation and graphics.

The result is a modern, convenient and understandable website that helps to create the right impression of the clinic.
Компания — призер Tagline Awards 2023
Tagline Awards

Our work was appreciated not only by the client — the site won 1st place in the category Best website about medicine/telemedicine at the Tagline Awards 2023 competition.

We continue to cooperate with the clinic: we have updated the SMM strategy and developing a website for the dental laboratory.

Visit the website 100matika.ru

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