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Stomatika Сlinic

A New Website for a Novosibirsk Dental Clinic.
25.07.2023
Goal
Develop a new website that reflects the values and special approach of the clinic.
Stomatika is a dental clinic with its own dental laboratory and a special attitude to the health of patients.

We have been cooperating with the clinic almost since its opening: we promoted the website using SEO, set up and conducted contextual advertising, and developed an SMM strategy.

In 2023, the client contacted us with a wish to finalize the old website. By this time, important changes had taken place in the clinic, there was a clear growth — and the old website did not match the company at all. We recommended developing a new website because it was more cost-effective than upgrading the old one.

Visit website 100matika.ru

We started the work with a design concept. We wanted the website to reflect the clinic itself and the doctors working in it as accurately as possible: their friendliness and desire to help everyone.

This is how a collage of smiles and the main slogan of Stomatika appeared on the main screen.

The uniqueness of Stomatika is that it doesn’t look like a clinic — in a good way. The waiting area has comfortable soft chairs, pleasant music and lots of greenery.

We wanted to transfer this atmosphere of calm and lightness to the website.
Corporate colors were used in the design, graphic elements were additionally developed and animation was thought out. This made the site lively and light.

Stomatika uses modern equipment and advanced treatment methods. Technology is felt even in the interior of the clinic.

Therefore, we used a minimum of text on the website and added dynamic animations for scrolling through individual blocks.

The main wealth of the clinic is its doctors. It was important to introduce the users to them.

Each of the doctors has a special approach and manner of communication. The specialist’s card contains information about the regalia, hobbies and personal qualities of the doctor. There is a video where the doctor talks about himself informally, for close acquaintance.

One of the advantages of the clinic is a free initial consultation, where they will tell you in detail about possible treatment options and answer all your questions. Therefore, only the most important things were posted on the service pages.

We tried to make the tone of voice of the texts convey the clinic’s values and approach as much as possible. It seems that we succeeded: the client was satisfied.

We conducted basic SEO for better indexing immediately during the development phase, and also optimized the website for fast loading speeds, taking into account animations and graphics.

The result is a modern, convenient and clear website that helps to form the right impression of the clinic.
Компания — призер Tagline Awards 2023
Tagline Awards

Our work was appreciated not only by the client. The website won 1st place in the nomination «Best website about medicine/telemedicine» at the Tagline Awards 2023.

We continue to collaborate with the clinic: we have updated the SMM strategy and are now developing a website for the dental laboratory.

Visit the website 100matika.ru

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