UMC

Search promotion of the site of the center of aesthetic medicine.

01.08.2022

Goal

Optimize the site and promote it to the TOP-10.

The client contacted us for promotion in the search results.

The site was developed by another contractor. When we started working on SEO, we immediately identified a number of optimization errors.

The first step was to eliminate the errors and re-optimize.

Created subsection «Doctors».
Added various thematic videos to the pages.
Marked up articles and a video blog.
Created sections «Prices» and «Reviews».

The presence of such sections on a medical site has a good effect on its promotion.

Growth of the Site Quality Index.

Optimized site loading speed and made micro-markup.

All these changes had a positive impact on the growth of SQI.

Set up an organization card in Yandex.

During the cooperation, 99% of requests were brought to the TOP-10.

We have extended the semantics by adding new services. At first, this slightly reduced the performance, but soon led to an increase in traffic and an increase in the number of applications.

90% of traffic now comes from natural search engine results.

We work not only with link mass, but also with behavioral and commercial factors.

Now the site meets all SEO requirements. We continue to cooperate with the client: we have developed the website of the Magickids project and set up contextual advertising for it.