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UMGkids

Website and contextual advertising for pediatric dentistry in Novosibirsk.
30.09.2021
Goal
Promotion of a new direction — a children’s dental clinic.

Clinic of aesthetic cosmetology UMG is our client for SEO-promotion and site support.

UMGkids is a new customer project. Dentistry, in which every doctor is not only a dentist, but a psychologist who knows how to find an approach to children.

The clinic is located in a beautiful historical building, artists have worked in the offices and corridors — everything so that little patients feel as if they are in a good fairy tale.

We have developed the concept of the site taking into account the fabulous atmosphere of the clinic.

The visual design of the site echoes the design of the clinic: pastel colors and watercolor images of animals and plants. The illustrations were created by the client’s illustrator, who usually prepares brochures and other promotional materials for him.

On the site you can get acquainted with each specialist working in UMGkids.

After the initial recording, the little patient receives a video greeting from the doctor. It is much safer for a child to go to an appointment if he already knows the doctor by sight.

The site has useful content and instructions for parents to make the first visit as comfortable as possible.

We launched contextual advertising and connected call tracking — leads began to come from the first days.

We set up dynamic call tracking and additionally purchased static numbers on the portals where the client is located.

We are constantly reducing the cost of a lead.

We made a strategically correct decision based on the analysis — to increase the budget in Google Ads by the end of the summer: Google Ads gives more leads, but there is less competition there than in Yandex.Direct.

We continue to cooperate with the client and work on the project. To be continued.

Visit the website umgkids.ru

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