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WELL-Cargo

New website and SEO-promotion for an international cargo carrier.
02.03.2017
Goal
Promote the website and regional subdomain to the TOP of search engines.
The client ordered a website from us on a ready-made solution 1C-Bitrix and search engine optimization.

We have significantly changed the design and functionality: from the outside you would not think that a ready-made solution from the marketplace was used during the development. The designers did a good job here: they drew illustrations and icons, matched colors.

Made the right SEO structure and replaced all content with unique content.

There was a small feature in the work: the client did not want to entrust copywriting to outside specialists. The customer’s representative decided that he would write all the texts personally. We met halfway: we prepared a detailed technical task taking into account the current requirements of search engines.

The finished texts turned out to be not only of high quality, but also very expert. No wonder: no one can tell about the work of a specialist better than the specialist himself.

56
New requests in the TOP for two months.
After the launch, site positions quickly skyrocketed:
Six months after the start of the promotion, the client needed to bring the site to the TOP-10 in Kemerovo.

First of all, we created a subdomain for Kemerovo, and then:

  • collected a separate semantic core;
  • purchased a separate reference mass;
  • wrote a technical assignment for the client for additional texts;
  • uniqueized meta tags;
  • filled out the page with unique Kemerovo contacts.

The subdomain was opened for indexing only after this entire list of work had been completed. And immediately, almost instantly appeared on the first page of the issue in Kemerovo.

75
New requests in the TOP for four months.
The leaders of the Kemerovo SERP were not ready for the emergence of such a strong competitor:
The secret of success: a well-prepared structure and high authority of the parent site.

The subdomain achieved such results precisely because we originally developed the site with SEO in mind.

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