End-to-end analytics
We monitor calls, order forms, shopping carts and deals in CRM. Due to all this, we increase the profitability of advertising campaigns and answer the main question — how much is invested in advertising and how much profit is gained from this?
Modern marketing is a measure of the effectiveness of advertising investments.
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Integration
with any CRM -
Dynamic
tracking -
Calculation and analysis
of payback -
Customer
tracking -
More than 20
RC indicatiors
Common mistake
The efficiency of business depends on dozens of key indicators that are formed and changed every minute. Any business faces with the problem of accurate collection and analysis of a huge amount of data, but eventually realizes that it is beyond its power and is guided by intermediate data.
A common mistake is making decisions based on achieving goals and conversions that are not accurate data. This approach only results in loss of time and money.
How to optimize expenses?
- Each advertising campaign on the selected channels has a unique identifier.
- The target audience enters your customized website and performs conversions, each of which is recorded.
- All leads are sent to CRM together with the identifiers of advertising campaigns. Then, CRM works with the customer.
- All data is transmitted to the analytics system, where the profitability of advertising is calculated and the customer’s way is seen before the deal is made.
Data you get
How much does it cost
Setting up end-to-end analytics: from $560
Tell us more about your tasks — we will consult you, choose the best solution and prepare a customized offer with a detailed cost estimation.
We are asked:
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When is end-to-end analytics needed?
1. Your advertising budget is more than 100,000 rubles. In this case, advertising analysis using web analytics will optimize investments and effectively redistribute the advertising budget.
2. More than 3 advertising channels are used. It is important to understand not only the effectiveness of a single channel, but also ads and keywords. This is only possible with the integration of end-to-end analytics.
3. There is an understanding that advertising is ineffective. If you see that applications are too expensive, and there are many non-targeted calls, then the right decision would be to order the setup of analytics systems.
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What if we don’t have a CRM?
It is possible to set up sending events to the web analytics system and thus receive information about applications. It is also possible to set up integration with Excel or Google Sheets.
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Is it possible to upload data manually?
All the main data (advertising system costs, number of goal achievements, information from CRM) are loaded automatically when end-to-end analytics integration with the corresponding system is configured.
But there is data that you will have to enter yourself: for example, SEO costs or placement of external advertising materials. But this takes no more than half an hour a month.
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What if I don’t have a computer nearby?
A report with the main indicators for the day will come as an SMS message. You can also set up sending data from the web analytics system to Telegram.
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What other tools are there?
Lead catcher will allow you to get contact information of visitors who want to leave the site.
Speech analytics will help you process call records faster due to automatic text recognition and tagging. You will be able to instantly identify conflict conversations between sales managers.
Email tracking will track all letters sent to your email and link them to the advertising source.
Stay tune
We follow the news on the online advertising market and are ready to share it.