- audit of business, communities and competitors;
- analysis of the world brands experience;
- development of principles and goals of promotion;
- description of the company’s positioning;
- recommendations on the content and PR.
Social media marketing
An integrated approach to brand promotion in social media — from business audit to answers to subscribers’ questions. Development of marketing campaigns and setting up advertising of the communities.
Today, many companies have communities in social media, but not all of them get the desired result. Thanks to our competence in the brand promotion in social media, you will get an additional channel of communication with your audience with the function of sales!
-
Strategy
-
Content plan
- platforms for advertising;
- subject of the headings and publication time;
- subject of daily publications;
- marketing activity information support;
- promotional plan.
-
Communities maintenance
- design for the communities and publications;
- weekly publication plan;
- posting in and moderating of the communities;
- work with user feedback.
-
Community promotion
- targeting and retargeting;
- maintaining a database of «brand advocates»;
- working with opinion leaders, bloggers;
- advertising in communities, cross-promo events;
- development of marketing campaigns.
We are asked:
-
Why do I need SMM?
Social Media Marketing (SMM) helps solve many problems, such as:
1. Brand promotion on social media platforms.
2. Increasing awareness among the target audience.
3. Building a brand image through direct contact with subscribers.
4. Forming a loyal community.
5. Attracting and retaining a potential audience.
6. Increasing traffic to the site.
7. Lead generation.
-
Are there any guarantees for KPIs when promoting communities?
KPIs depend on the promotion goal. When developing a strategy, we specify in the contract the goals for the project, which we undertake to achieve within the set deadlines.
-
Is it possible to use mass following?
Mass following, mass looking and mass liking are prohibited promotion methods by social networks. Using them in SMM promotion of business is risky, as Instagram can detect suspicious activity in the account, which will entail a temporary ban or blocking of the account.
-
How to measure the effectiveness of social media promotion?
To analyze traffic in Google Analytics and Yandex.Metrica, we use links with UTM tags. With these links, you can track the number of visitors who came to the site from a specific channel and even a post, the number of conversions they achieved, and your income.
There are also other performance indicators:
1. Interactions — user actions with content, such as likes, comments, reposts, votes in polls, saves.
2. Reach — the number of unique users who viewed a post or account.
3. Views — the number of non-unique users who viewed a post or account.
4. Profile views — the total number of all profile views, including posts, accounts themselves, and other pages (each social network has its own).
5. Change for the period — the change in the number of subscribers for the selected period, i.e. the difference in the number of subscribers between the last and first days of the period.
-
How much does SMM cost for my business?
The price may depend on several parameters:
— number of social networks;
— volume of work;
— specifics of the company;
— promotion goal. -
What budget is needed for social media promotion?
To determine your budget, you need to understand what goals you want to achieve.
This could be driving traffic to your site, generating leads, repeat sales, attracting subscribers, awareness, engagement, increasing the reach of your content, informing customers, etc.
Depending on the goal, you need to prepare landing pages, select suitable ad formats, and launch a test advertising campaign. Based on the test results, you can draw conclusions about what budgets and timeframes will be needed to achieve your goals.
-
1970-01-01 Ekaterina Dikonskaya, MyWatershop, Head of Marketing and Advertising DepartmentКосмос-Веб Новосибирск, Фрунзе, 88, офисы 1209 и 1205 +7 (383) 363-363-1
’We have been working with the Cosmos-Web agency in the SMM direction for a long time. I like that the guys are trying new technologies and offering interesting solutions. Also, special thanks to our manager, who responds very promptly to our questions and comments’.
-
1970-01-01 Evgeniy Olegovich Zolotaev, Dental practice of Dr. ZolotaevКосмос-Веб Новосибирск, Фрунзе, 88, офисы 1209 и 1205 +7 (383) 363-363-1
’We have been cooperating with Cosmos-Web for a long time. It is important for me that social media reflect my experience and vision as a practicing dentist. It should be clear which methods I use and which I don’t. Cosmos-Web specialists mostly manage to do this. We correct some medical details in the posts, but usually the contractor tries to clarify everything at once and asks a lot of questions. I rate the result of cooperation as positive, but I will not praise them too much so that they do not relax’.