Targeted advertising

The size of the advertising budget is usually influenced by:

— the purpose of the placement (to attract traffic to the site, to increase the number of subscribers, etc.);

— the business niche (each area has its own level of competition, which affects the cost, since purchases are made according to a system similar to an auction);

— the region of impressions (for example, only St. Petersburg and / or the Leningrad region);

— the purchase model (payment per click — CPC, impressions — CPM).

For a test budget, we recommend allocating at least 10,000 rubles (for the test period). This is an approximate amount, a more accurate calculation can be provided by the manager — leave a request, and he will prepare an offer for you.

Yes, we can see ads with similar products/services in the Facebook ad library. You can’t see performance statistics there, but such research will help you understand what USPs your competitors are already using and differentiate yourself from them.

Advertisements that are broadcast on social networks Facebook and Instagram are launched using the Facebook Ads Manager tool. This tool allows you to customize banner displays for a selected audience with certain parameters (for example, by interests, by geolocation, targeting page subscribers, etc.).

1. It is advisable to have business accounts (publics, groups) in the social media that you are interested in. Then, when clicking on an ad, the user will be taken to your page, which will be convenient for them.

To place ads on VKontakte, you need to have a community on this social network. To set it up, we will need administrator access. It can be provided by the owner or the current administrator of the community.

To set up a target on Instagram, you need a Facebook page and a business profile on Instagram associated with it, as well as a Facebook Business Manager. You can invite us as an administrator to your Facebook Business Manager or issue partner access to the Facebook page and Instagram business profile. Or you can provide us with access to your Facebook account, and our specialists will do all this for you.

If there are no profiles, you can set up transitions to the site. We can also launch social media promotion for you — we will work through all the stages from scratch: from developing an SMM strategy to launching a profile and filling it with content.

2. Think about the desired results — on this basis, we will formulate goals and be able to set up effective advertising.

3. You will also need detailed information about your business or product: as a rule, our clients fill out a brief or tell you about all the nuances during a personal meeting/video call.

4. Layouts and videos for posts and stories. It is good if you already have ready-made graphic materials and videos for posting. If you do not have them, we can create layouts and adapt them for different formats (dynamic and banner advertising, stories, etc.). As part of a separate service, the creative team will develop an idea, selling messages, graphics and texts.